Advertising to children Essay Example for Free

Advertising to children Essay Over the last few decades advertising has altered the lives of many and in particular children. Children are susceptible to what they see and are more prone to act on a whim. This research paper will analyse advertising which is aimed at children and will test the following thesis statement Thesis – Advertising misleads children in purchasing goods which they do not need. When you think about this, it may not seem that true. You could argue that you dont know anyone whose fashion or style is influenced by Hollywoods stars. But, you know youve seen people wearing Sean John or JLo brand clothing. Celebrities also influence fashion much more generally. Most fashion trends were either started or influenced by the big stars, says Ramon. Another key component of child intended marketing is the music industry. Stephen Kiehl of the Baltimore Sun says, You could be forgiven for confusing the Number 1 song in the U. S. last week with a commercial. The journalist also mentions that some musical artists are even paid to advertise specific products in their songs. A recent example of this is Petey Pablos song Freak-a-Leak in which the lyrics include, Now I got to give a shout out to Seagrams gin. Cause Im drinkin it and they payin me for it. According to the San Francisco marketing company, Agenda Inc. , 59 brands have been mentioned 645 times in the songs that have made it into the top 20 this year. Another large reservoir of advertising aimed at children is oddly enough, school. Looking right which really means fitting in, is very important for young teenagers, says LaRue- Robinson, a middle school guidance counselor in Forestville, Md. With students caring about how their peers are dressed, moms are beginning to worry; Its gotten really bad now with Tiny Teddies and Cheezels give a balance diet to children (Houlihan, 2005). On the other hand, some advertisements using prize to deceive children to buy their products. The video (Buy me that, too! 1992) explained how the television advertising deceptive children. From the Cereal Giveaways advertising, children can get a complete set of baseball cards easily (Buy me that, too! 1992. But the presenter said 73 boxes to get a good chance only, this result in expenditure increasing for parents (Buy me that, too! 1992). Therefore, television advertising directed at children is not fair, people can not allow deceptive advertising continue to misleading children, it should be forbid. Some people argue that if government do not allowed manufacturers to promote their products on children television, this will lead to destroy of the childrens product industry. This point of view is biased. Word-of-mouth is influencing children buying power. Harry Potter novel now is popular around the world, but the success is not from television advertising, the books themselves became successful are because of word-of-mouth between children (Blades, Gunter Oates cited in Proctor Richards, 2002). Without television advertising, childrens product has been successful in society, Harry Potter gives manufacturers an example that how to achieve success without to promote on children television. Moreover, television advertising is not only method for manufacturers to promote their products. According to the Australia Film Commission report (AFC, 2005), it is estimated the total advertising expenditure with Commercial Economic Advisory Service of Australia (CEASA). Television advertising is not the most important channel for manufacturers in Australia, newspapers is the first choice for manufacturers to promote their products. Also, from the study, manufacturers like to choose radio, magazines and other channels to promote their products (AFC, 2005). Furthermore, 78% of children and adolescents who use the internet do so at home (National Center for Education Statistics, 2003). Internet has become an efficiency way for manufacturers to promote their goods. From the word-of-mouth advertising and study from AFC, people can find the answer easily that forbid the manufacturers to advertise on television will not destroy the childrens product industry. To escape advertising is nearly impossible; brand logos are everywhere. Even in outer space you cant escape it. In 1993 Schwarzeneggers underrated and misunderstood classic, (my opinion, Ill admit it! ) Last Action Hero had its logo painted on a satellite for a large fee, and will circle our planet for the next few thousand years. The soldiers fighting in Iraq, even as I write this, are carrying advertisements; the M-16A2 has a Colt logo stamped into its side, a reminder of who makes that quality weapon. Even in the remotest regions of our world artifacts with recognizable logos are found thanks to care packages. (The Gods Must be Crazy is a wonderful movie on this subject. ) Why do we tolerate such invasions to our lives? Largely because these sorts of advertisements slip under our radar, but also for identification purposes; if you came to my house and saw my entertainment centre, you might know what the DVD player, stereo and the television are, but if you are not familiar with gaming systems, you would have trouble distinguishing the X-Box from the Playstation 2 or the Gamecube. So that type of brand labelling does serve a purpose other than advertising in some cases. There are exceptions to the rule of slapping a logo on everything that we purchase, and a clear boundary that corporations will not cross; furniture. A simple scan of the room Im in shows that that my furniture has nothing denoting where it came from, although I do know that the mattress does have a manufacturers tag on it, my sheets cover it. Out of sight, out of mind. Advertising is becoming more and more a part of our society. The film Minority Report features a scene where advertising is everywhere, and customized to the person. This could be construed as an invasion of privacy, as every purchase of the individual is scrutinized and advertising is personally tailored to that person. This type of information gathering is already being tested in seemingly innocent places. Search for a book on amazon.com and you will get recommendations for other products that you may also be interested in based on your search. (Houlihan, 2005, pg76) Advertisers are also starting to work under our radar. On the Internet, advertisers used to use tracking cookies to find out the places you went, what you purchased online and other information. Soon the pop up ad appeared to annoy just about everyone who saw them. Pop ups were preceded by E-junk mail, dubbed Spam. The problem has moved on to what have been dubbed Spybots programs that integrate into your browser program and report back the web activity to its source. Gator is the most infamous of these. The answer to the thesis statement based on this research paper is yes. To sum up, it is clearly shows that public should outlaw all advertisements that target innocent children. As this is good for childrens health and controls the increasing childhood obesity, and also is of great benefit to the relationship between children and parents. Parents are no longer afraid that children are influenced by unhealthy content of advertisements. Nowadays, more and more countries, like many European Union countries, implement a ban on childrens advertising. Children are a countrys future, protecting their wellbeing and healthy life is the most important responsibility not only for their parents but also for the whole society. References Derived from esbco host – The university of Winnipeg http://libproxy. uwinnipeg. ca/login? URL=http://search. ebscohost. com/login. asp? profile=web CNN. com Health America Australia Film Commission, 2005, what Australians are watching, [Online], Available: http://www. afc. gov. au/gtp/wftvisadrevenue. html [November 24, 2008] Baker, F. 2004, TV-Toy Ad analysis Worksheet, [Online], Available:http://medialit. med. sc. edu/toyadanalysisworksheet. htm [November, 24, 2005]

The Hyper Globalist Perspective

The Hyper Globalist Perspective The aim of this assignment is to evaluate the hyper-globalist perspective on globalization using examples from the obesity. The first part of the assignment will define globalization and then briefly summarise what the hyper-globalist perspective says on globalization. The second part of the assignment will critically analyse the hyper-globalist perspective on globalization with reference to obesity and compare it to what other perspectives say about globalization. Several related cases from newspapers and journals will be used to make points as well as statistics as evidence to support the arguments and then finally incorporating all the information to make a conclusion. Globalization is defined as a process or set of processes which embodies a transformation in spatial organization of social relations and transactions, assessed in terms of their extensity, intensity, velocity and impact, generating transcontinental or interregional flows of networks of activity, interaction and the exercise of power, (Held, 1999 pp. 16). However, there are several other definitions of globalization because it believed to be difficult to define for some reason (Zadja and Rust, 2009). In 1998 alone, globalization had 3000 definitions (Zadja et al, 2008). There are different approaches to globalization and these are globalist (optimist or pessimist), inter-nationalist and transformationalist, however the author will stick to the optimistic-globalist approach on obesity. Optimistic globalist also known as the hyper-globalist approach welcomes the idea of globalisation but focuses on the potential of interconnections and stretched social relations to bring people together, improve the quality of everybodys lives, global village promoting the sharing of cultures and intermingling of peoples across the world in cities and towns, so that we are all become world citizens through global communication, travel and work flows. They admit that there are global problems too, but believe new technologies and global ideas can reduce the threat of global pollution. They say that global structures can do a better job at tackling big economic and social problems than nations and countries (Stiglitz, 2008). Obesity can be defined as having a body weigh t more than 20 per cent greater than recommended for the appropriate height and an individual can be at risk from several serious illnesses including Diabetics and Heart Disease (Nice Guidelines, 2009). World Health Organisation (2003) defines it as the presence of high levels of stored body fat. From the globalist perspective, globalization potential benefits are to improve the quality of everybodys lives. This is not so on the subject of obesity because statistics show that between 1988 and 1999, percentage of total energy intake from fat increased from 23.5% to 30.3% and between 1984 and 1998, purchases of refined carbohydrates increased by 37.2% (Rivera et al, 2002; Rivera et al, 2004;). Although the absolute increases of fat were higher in the wealthier north and Mexico City (30-32%), the poorer southern region also experienced a significant increase (22%). At the same time, trends in obesity and diabetes are reaching epidemic proportions. Overweight/obesity increased 78% between 1988 and 1998, from 33% to 59% (Rivera, 2002). Obesity is now quite high in some poor rural communities (Sanchez-Castillo, 2001): the greatest relative changes occurred in the poorer southern region (81%) compared to the wealthier north (46%). More recent figures estimated overweight/obesity at 62.5% in 2004. While the obese clearly consume sufficient energy, the same cannot be said of micronutrients: women who are underweight, normal weight or overweight/obese are equally likely to suffer from anaemia (Eckhardt et al, 2005). Obesity is also giving rise to an epidemic of diabetes which is rising fastest in the poor regions (Jimenez-Cruz et al, 2002). Over 8% of Mexicans now have diabetes, which the WHO estimates costs the country US$15 billion a year (Barcelo et al, 2003; Martorell, 2005). In 2001 Obesity was estimated to impact about 1 billion people in the world (WHO, 2002) and in 2010, it was still viewed as a global epidemic with its prevalence increasing in both developed and developing countries (Meetoo, 2010). Recently, globalization has been applauded for increasing peoples wealth but also increasing their waists lines (www.hsph.harvard.edu). An estimated 500 million adults worldwide are obese and 1.5 billion are overweight or obese (Finucane, 2011) and if recent t rends continue unabated, nearly 60 per cent of the worlds population, 3.3 billion people could be overweight (2.2 billion) or obese (1.1 billion) by 2030 (Kelly et al, 2008; Popkin 2006). It is evident that globalization has created a toxic environment (Brownell, 1994; Battle and Brownell, 1997). The term toxic refers to the unprecedented exposure to energy-dense, heavily advertised, inexpensive and highly accessible food, and this, when combined with a sedentary lifestyle, results in obesity (Gortmaker et al, 1996). Examples of the toxic environment include fast-food restaurants (Harnack et al, 2000; Nielsen et al, 2002), large portion sizes (Harnack et al, 2000; Smiciklas-Wright et al, 2003),fast-food franchises, buffet restaurants, minimarkets in petrol filling stations (Foreyt and Goodrick, 1995) and the use of microwave ovens to cook relatively cheap prepared meals with high fat and caloric content (Mintz, 1996). From the above statistics it shows that hyper-globalists are not wrong to say globalisation improves the quality of everybodys lives. Internationalists agree to this statement by saying there have been increases in global flows of money and trade around the world, (Hirst Thompson, 1999). It has improved peoples lives to some extent by increasing their wealth but as Gotmaker et al, (1996) says it has created a world of cheap food, therefore increasing peoples waist lines. Statistics still show that obesity is on the rise therefore the statement that globalisation improves the health of peoples lives is not exactly true. Transformationalists suggest that globalization is real, important and should not be underestimated (Held and McGrew, 2003), this is somehow true because if the statistics ate showing that obesity is a global epidemic, then it means the effects of globalization cannot be underestimated. The fact that there is cheap fast food everywhere around the globe according to Gotmaker, then it means globalization is real and very important and should not be underestimated because the cheap fast food it created is causing obesity around the globe. Pessimistic globalists believe that there are many groups and individuals who are the victims of globalization, such as women, unskilled manual labourers, and local tribal people, amongst many others Bauman, 1998. This seems to be true according to (Jimenez-Cruz et al, 2002) who says obesity has given rise to an epidemic of diabetes which is rising fastest in the poor regions. Pessimistic globalists are right to say some regions are victims of globalization because the poor regions mentioned by Jiminez-Cruz et al (2002) are affected by globalization and therefore; their health is not being improved but being made worse, which goes against the statement of hyper-globalists of globalisation improves the health of peoples lives. Transformationalists suggest that the impacts of globalization are uneven and distinctive. This is true when looking at the statement by Finucane, (2011) who calculated an estimated 500 million adults worldwide are obese and 1.5 billion are overweight or obese. One could argue and say 500 million is a distinctive number of people living with obesity and even the 1.5 billion people who are overweight. The unevenness of globalization is what has been already discussed in the paragraph above whereby poor regions are victims. It seems hyper-globalists have exaggerated the goodness of globalization by saying new technologies and global ideas can reduce the threat of global pollution. Looking at microwaves (new technology) they have been accused of making life easy for people to heat ready- made high calorie food causing obesity, diabetes and hypertension as mentioned above. They also said global structures can do a better job at tackling big economic and social problems than nations and countries. This statement is difficult to digest because obesity (health hazard) is on the rise which shows that globalisation has not done a better job at tackling this problem. To summarise, transformationalists are right to say they want new and progressive structures to evolve at the global level that are not present now. New and progressive structure that may deal with obesity will be ideal because obesity will not just end as obesity but will bring a lot of complications in peoples lives such as heart disease, diabete s, hypertension which is not healthy. Internationalists support transformationalists by saying that the global structures can be challenged to do a better job in tackling problems like pollution, trafficking and poverty, amongst others (obesity). In conclusion, globalization has improved the quality of life for many people in the developing world by increasing their wealth; however, it has also increased access to cheap, unhealthy foods and generated more sedentary, urban lifestyles. From a public health perspective, the combination of these changes is creating a perfect storm, a catastrophic and costly rise in obesity and obesity-related diseases in countries that, at the same time, are still struggling with malnutrition and high rates of infectious diseases. 1501 Words References Barcelo, A., Aedo, C., Rajpathak, S., Robles, S (2003) The cost of diabetes in Latin America and the Caribbean. Bulletin of the WHO, 81:27. Bauman, Z. (1998) Globalization: The Human Consequences, Columbia University Press Brownell, K.D (1994) Get slim with higher taxes (Editorial) New York Times 15 December 1994: A-29 OpenURLBattle, E.K., Brownell, K.D. (1997) Confronting a rising tide of eating disorders and obesity: treatment vs prevention policy. Addictive Behaviour 21(6): 755-65 Eckhardt, C.L., Torheim, L.E., Monterrubio, E., Barquera, S., Ruel, M. (2005): Overweight women remain at risk for anemia in countries undergoing the nutrition transition. Presentation at the 18th International Nutrition Congress, Durban: South Africa Finucane MM, Stevens GA, Cowan MJ, et al. (2011) National, regional, and global trends in body-mass index since 1980: systematic analysis of health examination surveys and epidemiological studies with 960 country-years and 9.1 million participants. Lancet, 377:557-67. Foreyt JP, Goodrick GD (1995) The ultimate triumph of obesity. Lancet, 346(8968): 134-5 Gortmaker, S.L., Must, A., Perrin, G.A. et al (1996) Television watching as a cause of increasing obesity among children in the United States, 1986-1990. Arch Pediatric Adolescent Medicicine 150: 356-62 Harnack, L.J., Jeffery, R.W., Boutelle, K.N (2000) Temporal trends in energy intake in the United States: an ecologic perspective. American Journal of Clinical Nutrition 71: 1478-84 Held, D. (1999) Global Transformations: Politics, Economics and Culture, Stanford University Press: London Held, D., McGrew, A. (2003) The Great Globalization Debate, in D. Held and A. McGrew (eds.) The global transformations reader, Cambridge: Polity. Hirst, P.Q., Thompson,G. F. (1999) Globalization in Question: The International Economy and the Possibilities of Governance, 2nd Edition. Cambridge: Polity Press Jimenez-Cruz, A., Bacardi Gascon, M., Jones, E. (2002) The Fattening Burden of Type 2 Diabetes on Mexicans. Diabetes Care 2002, 27:1213-1215 Kelly, T. Yang, W., Chen, C.S., Reynolds, K., He, J. (2008) Global burden of obesity in 2005 and projections to 2030. International Journal of Obesity: London, 32:1431-7 OpenURLMartorell, R. (2005) Diabetes and Mexicans: Why the Two Are Linked. Preventing Chronic Disease, 2:1-5 Meetoo, D. (2010) The imperative of human obesity: an ethical reflection, British Journal of Nursing, Vol. 19, No. 9 pp.563-568 Mintz, S. (1996) Taking Food, Tasting Freedom: Excursions in Eating, Culture and the Past. Beacon Press: Boston Nielsen, S.J., Siega-Ritz, A.M., Popkin, B.M. (2002) Trends in energy intake in U.S. between 1977 and 1996: Similar shifts seen across age groups. Obesity Research 10: 370-8 National Institute of Clinical Excellence, NICE (2006) Obesity: the prevention, identification, assessment and management of overweight and obesity in adults and children, London: NICE http://www.nice.org.uk/guidance/CG43 last viewed 05/12/2012 Popkin, B.M. (2006) Global nutrition dynamics: the world is shifting rapidly toward a diet linked with non-communicable diseases. American Journal of clinical Nutrition, 84:289-98 Rivera, J.A., Barquera, S., Campirano, F., Campos, I., Safdie, M., Tovar, V. (2002) Epidemiologial and nutritional transition in Mexico: rapid increase of non-communicable chronic diseases and obesity. Public Health Nutrition, 5:113-122 Rivera, J.A., Barquera, S., Gonzalez-Cossyo, T., Olaiz, G., Sepulveda, J. (2004) Nutrition Transition in Mexico and in Other Latin American Countries. Nutrition Reviews, 62: S149-S157 SÃ ¡nchez-Castillo, C.P., Lara, J.J., Villa, A.R., Escobar, M., Gutierrez, H., Chavez, A., James, W.,P.,T (2001) Unusually high prevalence rates of obesity in four Mexican rural communities. European Journal of Clinical Nutrition, 55: 833-840 Description: OpenURLSmiciklas-Wright, H., Mitchell, D.C., Mickle, S.,J (2003) Foods commonly eaten in the United States, 1989-1991 and 1994-1996: are portion sizes changing? Journal of American Diet Association 103: 41-7 Stiglitz, J (2008) Economic Foundations of Intellectual Property Rights, 57 Duke Law Journal 1693 World Health Organization, WHO (2002) The World Health Report 2002: Reducing risks, promoting healthy life. WHO, Geneva World Health Organization, WHO (2003) Diet, Nutrition and the Prevention of Chronic Disease. Report of a Joint WHO/FAO expert consultation. WHO, Geneva Zajda, J.L., Davies, L. Majhanovich, S (2008) Comparative and Global Pedagogies: Equity, Access and Democracy in Education, Springer Zajda, J.L., Rust, V.R. (2009) Globalisation, Policy, and Comparative Research: Discourses of Globalisation, Springer

Archaeology and the Trojan War Essay -- Archaeology Ancient World Hist

Archaeology and the Trojan War â€Å"†¦ he [Heinrich Schliemann] found layers of ruins †¦ and two bore unmistakable signs of violent destruction. One of these layers, the seventh according to more recent excavators, was no doubt the city of Priam and Hector. The historicity of the Homeric tale had been demonstrated archaeologically.† - M.I. Finley, the World of Odysseus Introduction The Trojan War and its characters are detailed in the writings of Homer, Vergil, Dante and many others. It is a fantastical tale of a decade-long siege of a powerful city by a massive pan-hellenic force. However, even though it has proved to be such a rich source of inspiration for writers, poets and artists throughout history, it is debated whether it actually took place. Heinrich Schliemann famously said â€Å"I have gazed on the face of Agamemnon.† on discovering tombs with the bodies of Mycenaean chieftains in Turkey. The German businessman-turned-archaeologist claimed to have discovered the city of Troy at the hill now called Hisarlik – about three miles from the Dardanelles. However, his claims are still disputed today. Before tackling the question of whether the Trojan War actually occurred, we must ask in what form. What exactly do we mean by â€Å"the Trojan War†? There is no definitive version of the events in the war, as our knowledge of it comes from a myriad different sources. Then we should consider Schliemann’s discoveries, and the other archaeological evidence for the Trojan War. Finally, after we have defined â€Å"Trojan War† in context of archaeology and historical fact, we must then draw conclusions about the extent to which archaeology proves its historical authenticity. What do we mean by the â€Å"Trojan War†? The first source that comes to mind is the writings of Homer – the Iliad and the Odyssey. The two epics are considered canon. However, Heroditus’ Histories briefly detail the major events of the war, and relays them as if they were historical fact. Heroditus’ account of the war differs slightly from Homer’s version, and he is well aware of this. After relating the tale of Alexander (Paris) carrying off Helen, Heroditus writes: â€Å"Such was the tale told me by the priests concerning the arrival of Helen at the court of Proteus. It seems to me that Homer was acquainted with this story , and while disregarding it , because he thought it less adapted for heroic poe... ..., or even â€Å"Did the version of events Heroditus describes have any foundation in truth?†. If the existence of Troy itself is uncertain, then the historicity of the war can only be more so. Bibliography Ancient Sources: -  Ã‚  Ã‚  Ã‚  Ã‚  Homer, the Aeneid, translated by Samuel Butler, taken from www.patroclos.de -  Ã‚  Ã‚  Ã‚  Ã‚  Homer, the Aeneid, translated by T.E. Lawrence (Wordsworth, 1995) -  Ã‚  Ã‚  Ã‚  Ã‚  Homer, the Odyssey, translated by T.E. Lawrence (Wordsworth, 1995) -  Ã‚  Ã‚  Ã‚  Ã‚  Heroditus, Histories, translated by George Rawlinson (Wordsworth, 1996) Modern Sources: -  Ã‚  Ã‚  Ã‚  Ã‚  Boardman, Griffin and Murray, the Oxford History of the Classical World (Oxford University Press, 1986) -  Ã‚  Ã‚  Ã‚  Ã‚  Finley, M. I., the World of Odysseus, (New York: The Viking Press, 1978) -  Ã‚  Ã‚  Ã‚  Ã‚  Finley, M. I., Ancient History – Evidence and Models, (Penguin, 1985) -  Ã‚  Ã‚  Ã‚  Ã‚  Alan B. Lloyd (editor), Battle in Antiquity (Duckworth, 1996) -  Ã‚  Ã‚  Ã‚  Ã‚  Heinrich Schliemann’s Telegrams taken from www.archaeology.org -  Ã‚  Ã‚  Ã‚  Ã‚  Wolf-Dietrich Niemeier interview extract from Hershel Shanks, taken from www.bib-arch.org -  Ã‚  Ã‚  Ã‚  Ã‚  Additional research taken from Ian Johnston’s web page www.mala.bc.ca/~johnstoi, and also http://devlab.dartmouth.edu/history

Essay on Shirows Ghost in the Shell -- Ghost in the Shell Essays

Shirow's Ghost in the Shell The real beauty of Mamoru Oshii's adaptation of Shirow's Ghost in the Shell lies in its attention to detail and the sheer cohesiveness of these details which collectively form complex ideas and plot. In nearly every detail and every plot element lies some tie to the key themes of the anime. Some of the main themes deal with the commodification of the flesh and body; the separation between one's spirit and body; and the idea that a static environment or organism a weak stronghold. Here I will choose to focus on how through details the film explicates these themes, rather than spending time extrapolating or explaining the themes in detail myself. The first key scene to examine is the interlude midway through the movie in which Motoko wanders through the city as music is played, inducing an almost transcendental mood. Nearly every one of those shots either shows the impersonality of the city, or some object which seems to make a statement about the separation between an individual and that individual's body, how the one does not equate to or determine the other. For instance, Motoko sees several women- eating and walking- with the same face as her own, and the viewer immediately begins to wonder what else is similar. The concept that the body does not in any way determine the personality seems ridiculous to us, as our bodies are valued, and never to be bought sold, or worst of all, replaced. In the crowded, impersonal city (This impersonality was another important point, as that very lack knowledge of those around leads to a sort of commodification of strangers, which is similar to that same commodification of the body), among the thousands or millions of people she co... ...when Motoko gears up in the van as she and Togusa chase the garbage truck. They speak of why he was hired, and her explanation is, "Overspecialize and you breed in weakness. It's slow death." Indeed, plot-wise, the only reason that Project 2501 chooses to meld with Motoko is that he does not wish to be weaker by being static. All of these details are simply brief examples of variety and enormity of thought put into this animated film. Its visuals do as much for the themes as does its plot and dialogue, and neither may be completely separated. The endless foreshadowing brings about a certain interwoven quality of plot which makes this an amazingly complex- yet unified- story and concept. In all, Ghost in the Shell did a wonderful job of portraying its themes as each minute of the movie had something new to show, and all were related to the total narrative.

Stages in a Marketing Plan Essay -- Business Marketing Papers

Stages in a Marketing Plan This essay will present the stages of a marketing plan and critically evaluate the differences suggested by the leading authors. However it is vital to understand what marketing planning is. Although marketing planning would appear to be a simple and step-by-step process, in reality it is not. As marketing plans are very complex, cross functional and it touches every aspect of organizational life. However the stages of marketing planning will explain and explore some of these issues by focusing on the process of marketing planning. Marketing planning can be defined as a sensible way to manage the sales and marketing function is to find the systematic way of identifying a range of options, to choose one of them, then to schedule and cost out what has to be done to achieve the objectives. Marketing planning is the planned application of marketing resources to achieve marketing objectives; it is simply a logical sequence of a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them. Companies go through some kind of management process in developing marketing plans. Marketing planning is essential when considering the increasingly hostile and complex environment in which companies operate. Many external and internal factors interact in a complex way, which affect the ability to achieve profitable sales. The four typical examples, which companies set, are maximising revenue, maximising profit, maximising return on investment and minimising costs. Revenue is the monetary value received by a company for its goods or services. It is the net pric... ...d along by momentum. Also if the company's culture and management style are not supportive of marketing planning, then no improvements will occur. And also if the business is highly competitive, no improvements will be seen, however the company might fare much worse without a marketing plan. Common implementation problems of a marketing planning could be lack of a plan for planning, weak support from management, lack of resources, lack of information and also it could occur due to too much detail and being too far ahead. In today's increasingly competitive markets, there is a growing realization that success in the future will only come from meticulous planning and market preparation. Therefore having a marketing plan is useful as it is better to weigh up the costs of planning against the costs of not planning.

Using information and communications technologies for teaching and learning

E-learning is by and large regarded as utilizing information and communications engineerings for learning and larning. These engineerings may include, but are non limited to, the followers: presentation engineerings ( e.g. , PowerPoint ) , the Internet, videoconferencing, e-mail, specialist disciplinary package, larning direction systems such as WebCT, simulations, and educational games. E-learning may affect such hardware as computing machines, personal digital helpers, and cell phones. The media used can unite sound, picture, images and text in a assortment of combinations and utilizing a scope of attacks. E-learning should be regarded as a installation or set of tools, non a peculiar instruction method. Indeed, e-learning may be used to back up about any sort of instructional attack, positive or negative. Examples of utilizing e-learning constructively include attacks which combine more traditional instruction patterns with information and communications engineerings. For illustra tion, an teacher might utilize the Internet during his or her talk to entree on-line lifes that supplement the category presentation. A class web site might incorporate activities that facilitate active acquisition. Communications applications such as on-line treatments groups might be used to enable collaborative job work outing among groups of pupils who have trouble scheduling meetings. Teachers of to the full on-line classs typically use small if any face-to-face direction and depend about wholly on e-learning. The grade to which e-learning is used by teachers varies widely due to a figure of factors including their personal instruction penchants, the nature of the capable affair, the pupils involved every bit good as the handiness of proficient and instructional design support. Quality direction remains the paramount end and e-learning should ne'er be used for its ain interest. The E-Learning Committee identified the undermentioned factors that contribute to the demand to transform instruction and acquisition in higher instruction: germinating nature of â€Å" basic accomplishments † required to be competent professionals the chances provided by the increased effectivity and decreased costs of information and communications engineerings ; permeant usage of information engineering by pupils taking to alterations in larning penchants ; synergism of learning and research ; turning demand for alternate acquisition theoretical accounts to better acquisition and increase handiness ; greater handiness of electronic learning resources and scholarly publications. The combined effects of these five factors make it paramount for the University to reassess and update its scheme for e-learning. E-learning enables greater flexibleness in footings of where and when pupils can take part in larning activities. As a consequence, those involved in discoursing the advantages of utilizing e-learning frequently concentrated on how it reduces barriers to accessing educational plans. However, from a pedagogical point of position, the focal point of e-learning is non on entree, but on larning. E-learning provides scholars with the chance to be more active and to take greater duty for their ain acquisition. It besides gives module a wider assortment of tools for easing engagement and coaction. The E-Learning exists in the context established by the vision, mission, and ends of the University. Information and communications engineerings are praised for their capacity to cross distance, connect communities, provide information, and quickly convey immense volumes of informations. E-learning is an incorporate application of these engineerings. As such it has the possible to act upon how all the academic subjects of the University are realized. Need for Reforms in Tertiary Education to Address New Challenges. Quality confidence can play a cardinal catalytic function in originating reforms to regenerate weak third instruction systems. Despite fluctuations in cultural and political penchants, differences in leading manners within authoritiess every bit good as changing phases of development, there is emerging consensus that traditional academic controls are unequal for reacting to today ‘s challenges and that more expressed confidences about quality are needed ( El-Khawas, DePietro-Jurand, and Holm-Nielsen 1998 ) . New Methods of Delivery Challenge Traditional Approaches to HE Development. Recent progresss in information and communicating engineerings ( ICTs ) have prompted alterations in the manners of bringing for instruction. The usage of different signifiers of Open and Distance Learning ( ODL ) is on the rise, doing it possible to learn and larn from anyplace in the universe irrespective of one ‘s geographical location relation to the beginning of bringing. On-line instruction is turning, even within regular â€Å" brick and howitzer † establishments. These new methods besides render third instruction â€Å" borderless † -students have options for entree to higher instruction beyond their national boundaries and suppliers of HE can make pupils anyplace in the universe without holding to procure clearance from any local authorization. This is a positive development, particularly for states which can non afford to put in brick and howitzer establishments ( for illustratio n, little states, weak economic systems ) to run into the turning societal demand. However, in the absence of an effectual QA system, consumers lack a dependable footing for taking between different borderless offers, and authoritiess would non hold a mechanism for keeping these suppliers accountable for the quality of their plans. In Africa this tendency is expressed in the turning attending accorded to constructing capacities for distance instruction. The part now hosts four unfastened universities, with programs to set up at least two more in the close hereafter. Likewise, the proviso of instruction â€Å" at a distance † by traditional universities is steadily spread outing. In Tanzania, the Open University of Tanzania ( OUT ) is now the largest university in the country-only 15 old ages after its constitution. The African Virtual University which was ab initio incubated in the World Bank is now a good recognized leader in unfastened and distance e-learning ( ODEL ) in Africa with a web that spans over 20 English and French-speaking states. Though some acquaintance with quality confidence processes for traditional ( print-based ) distance larning systems has been acquired on the continent, the new manners of bringing pose a challenge because there neither criterions nor expertness are presently avail able to modulate quality.1.2 Research Aim and AimsPurposeThe purpose of this thesis is to â€Å" To research the quality confidence in e-learning and its effectivity in footings of bettering the quality of acquisition, and to urge schemes for effectual quality confidence in e-learning for the colleges and universities.AimsThe aims in order to accomplish this purpose are as follows: Review the developments in quality confidence in e-learning and analyze the e-learning facets of quality confidence. To analyze the quality confidence criterions in e-learning and their effectivity. Study the effectivity of quality confidence in an e-learning context, and place the chief challenges and the critical success factors. Develop appropriate schemes for the execution of effectual quality confidence in e-learning.1.3 Problem StatementThe current survey purposes to reply the following overall job. Is at that place important difference in the effectivity of quality confidence in e-learning in the public and private universities in the Kingdom of Bahrain in footings of their course of study design, class design, and class bringing? To reply this inquiry, the undermentioned sub-problems shall be addressed: To what extent does effectivity of quality confidence in e-learning occur in the higher instruction establishments ( HEIs ) in footings of course of study design, class design, and class bringing as perceived by its module members, pupils, and stakeholders? What are the jobs or barriers encountered by the respondents on the quality confidence in e-learning? What success factors in e-learning perceived by the respondents in the private colleges and universities? What challenges and schemes in e-learning observed by the respondents on the execution of the quality confidence in the university? What possible suggestions/recommendations to better e-learning in the colleges and universities?1.4 Research ApproachThe primary informations aggregation will be conducted through study questionnaires and unstructured interviews nevertheless, the secondary informations aggregation through extended literature reappraisal taken from books, diaries, magazines, and other related reading stuffs in e-learning. The informations collected from both the beginnings will be integrated and so analysed. Qualitative analysis will be used for the informations being collected from both the attacks. However, quantitative analysis will be done by the research worker after roll uping the information for analysis and reading to cognize the findings of the survey on the quality confidence in e-learning hence, carry throughing the purpose of this research. Furthermore, the Primary Data Collection will be taken from the Survey Questionnaires and informal ( unstructured ) Interviews from the respondents of the selected colleges and universities in the Kingdom of Bahrain. However, the Secondary Data Collection will be taken from the literature reappraisal such as books, diaries, magazines, internet links, and other related readings on e-learning facets. After the information is being collected from the primary and secondary beginnings, the Qualitative and Quantitative Analysis Approach will be used to analyze the research information. The analysis will be done after the retrieval of the study questionnaire. However, the informations will be analysed and interpreted utilizing textual or tabular presentation based on the consequences of the statistical analysis. Hence, in the reading of informations deductions is needed and besides supported with related literature or surveies to beef up the analysis and reading of informations which are important to the findings of the survey.1.5 Outline of the DissertationChapter 1: Introduction and Background. The intent of this chapter is to present the job on the effectivity of the quality confidence in e-learning, its challenges and schemes. It besides presents the principle behind the determination of prosecuting this research, based on the observations made by the research worker and other wri ters. It concludes with the word picture of the attack adopted in the structuring of the thesis. Chapter 2: Reappraisal of Related Literature. The intent of this chapter is to present and examine exhaustively the bing literature in the country of the quality confidence of higher instruction establishments ; e-learning quality confidence ; and e-learning success factors ; and other related surveies on e-learning facets. Besides, a theoretical research theoretical account has been proposed and research hypotheses have been developed. Chapter 3: Research Methodology. The intent of this chapter is to show the research design and methodological analysis of the survey. It besides includes the respondents of the survey, proof of research instrument, informations aggregation method, and informations analysis. Chapter 4: Datas Analysis and Findings. The intent of this chapter is to show the analysis and reading of the information, and besides the treatment on the effectivity of the quality confidence in e-learning, problems/barriers encountered, success factors, and quality confidence challenges and schemes. However, the descriptive-survey attack will be employed in this survey. However, tabular and textual signifier will be used in showing the information analysis. Chapter 5: Drumhead, Conclusions, and Recommendations. This chapter is a sum-up of the whole thesis. It provides an appraisal of the importance of the research done and it is an lineation of possible future research strands.DrumheadThis chapter provides an debut to the thesis along with brief treatment of the background on the construct of e-learning in the Kingdom of Bahrain peculiarly in the HEIs – Higher Education Institutions. It besides presented the Aim and Objectives and briefly discusses the country of research, literature reappraisals and provides principle for carry oning this survey. The research purpose and aims are made clear and the research attack is presented.

Life Worth Living Essay

Mysterious is what life seems to be and time seems too short for us to enjoy it. Most of us are often told to live life to the fullest but we were never told how to do so. As we grow, we continue to search on how we will make our life worth living. We tend to be adventurous to try to know the world and what we can do to say that our life is worth living. People have different perspectives on how is life worth living. For me, there are many things that make my life worth living. Life offers many challenges but through the love that I receive from my family and friends I become strong enough to face them. Love that I can receive as I live is what makes my life worth living. The opportunity to receive and share it to others really makes my life worth living. Happy moments that I spend with my loved ones also make my life worth living. They help me create good memories as I continuously live. Another one is the chance to improve myself as an individual and to have a purpose on other’s life. As I explore my potentialities, it’s worth living to have an impact on other’s life. It’s like knowing that if I leave this world, I’ll be remember by those people which I have left an impact. And life is worth living because it lets us experience failures and attain success. Failures strengthen us to face the struggles and obstacles that we will encounter while success makes room for more improvement to be an individual worthy to be called as successful. Life that I have now is worth living. I was given the chance to experience many things. I was also given the time to be with people who completes me as an individual. Enjoying life to the fullest along with my loved ones makes my life worth living. To be able to live with people who I have a purpose and to experience being loved by them makes my life worth living. Life full of mysteries is worth living although time is too short too to enjoy it, as long as long as our family and friends are there to add colors to our life and to take part in our ups and down.