Tuesday, December 31, 2019

Essay on Problems of Drug Addictions - 3148 Words

Problems of Drug Addictions Drugs have been a major issue for society for much of the 20th century. Drugs are something that effect everyone, regardless of race or financial standing. They not only affect the user but also how are society is shaped. There are literally hundreds of drugs currently available. All seemingly have the same affect on the user and no matter how potent or illicit, they effect the body and mind negatively. Besides these negative effects, there is the financial aspect that has affected users through many generations. Whether rich or poor, chemicals are needed by the body and the user for the feel of an intense high. Above and beyond all, there is the criminal element that always comes into play for society. Both†¦show more content†¦This generally leads to other drug usage, and usually harder drugs like cocaine and herion which can cause major problems for the human body. Depressants include mostly the drug known as [delta#8209;9#8209;tetradrocannabinol] or otherwise known as marijuana (Pradhan). Cannabis, which is obtained from the plant cannabis sativa, effects the central nervous system of the brain. It is grown widely across the world and is harvested as a cash crop in many countries. There are two main types: the dried leaves and buds are known as marijuana, as a solid resin it either then becomes hashish or hash. This is collected from the flower head then processed into a thick liquid, prepared in a resin. All of these preparations can be, either eaten or smoked. In some cultures, there are some herbal medicines used in many countries as a painkiller for treatment of glaucoma, insomnia in a the short#8209; term effect of the drug. There is no conclusive evidence that long#8209;term use of cannabis can cause damage to physical and mental health. Studies have found that prolonged heavy use does cause physical damage to the brain and short#8209;te rm memory loss has been reported in several investigations Walter L. Way (The Drug Scene Prentice#8209;Hall 1970 p. 25). Short term effects of marijuana can impair coordination, attention, and memory, which could become hazardous. Barbiturates are also considered aShow MoreRelatedThe Problem Of Drug Addiction1233 Words   |  5 PagesThis report will outline the problems of drug addiction that have arisen in the young teens and as well give possible solutions on how to overcome it. Drug addiction, increasing immensely in our society, is currently the biggest problem in young teens these days. Looking at the future of our country drowning in drugs is a big disappointment. To prevent drug addiction parents should guide their children into the right path, schools should promote healthy living, and the government should step forwardRead MoreDrug Addiction Problem1399 Words   |  6 PagesSolving the Problem of Drug Addiction 1.Drug abuse and addiction continues to be a global issue. According to the â€Å"United Nations Office on Drugs and Crime† (UNODC), about 5% of the global population used an illicit drug in 2010 alone, and about 27 million or 0.6 percent of the adult population of the world can be categorized as drug abusers. A7 2.This paper explores some of the measures that can be taken to resolve the drug addiction problem in the world. 3.Addressing various risk and protectiveRead MoreThe Problem Of Drug Addiction974 Words   |  4 Pagesan addiction, whether a person is addicted to alcohol, methamphetamines, marijuana or over the counter drugs, people often have different sides to this. Some may say that an addiction is a disease; others say that an addiction is just a poor choice of a person’s life. The National Institute on Drug Abuse states that â€Å"†¦drug addiction is a complex disease, and quitting takes more than good intentions or a strong will. In fact, because drugs change the brain in ways that foster compulsive drug abuseRead MoreThe Problem Of Drug Addiction952 Words   |  4 Pagesperson initially taking drugs can vary and while the action itself is voluntary: the eventual drug addiction is essentially involuntary. Drug addiction is a complex and chronic disease, a brain disease, which changes the way the brain functions. Drug addiction, much like chronic illnesses such as heart disea se and diabetes, disrupts healthy, normal functioning organs. This has harmful consequences that are both preventable and treatable (Branch, 2011, pp.263-265). Drug addiction is considered a brainRead MoreThe Problem Of Drug Addiction930 Words   |  4 Pagesconsumed alcohol, 15% have smoked cigarettes, and 16.5% have used marijuana. † A drug can be defined as a something which â€Å"alters your mind or body that is not food † which is something all of these substances have in common. There has been a massive increase in underage consumption of illegal substances in the last several decades. These substances which young people are using are known for being very addictive. Addiction is much more likely to occur when started at a young age and having more severeRead MoreThe Problems of Drug Addiction954 Words   |  4 PagesDrug addiction A reasonable number of people do not understand why other people get addicted to drugs. Some even associate drug abuse and addiction with lack of moral principles or willpower. People subscribing to this school of thought believe that drug addicts can stop using drugs by simply changing their behavior. They fail to realize that drug addiction is a complex disease whose eradication calls for many things other than changing habits. Drugs basically change the way a human brain worksRead MoreThe Problem Of Drug Addiction1796 Words   |  8 Pages Drug addiction has long been and still is a typical issue around the world. Jesmyn Ward writes about the effect of drug addiction in her community in DeLisle and the toll it took in her life and Rog’s life. There are different reason why people get addicted and various levels to which people become dependent on drugs, but the main thing I am going to be addressing is the multiple perspective on the causes for addiction. The ones I am going to explore are Low Income neighborhoods, social, financialRead MoreThe Problem Of Drug Addiction967 Words   |  4 PagesDrug addiction is an ever-growing problem faced in society and, although the government tries to take action to keep drugs off the streets, people of all social classes and backgrounds still fall victim to drug abuse. However, environmental situations can make an individual more susceptible: age, gender, location, genetics, family situations and the like can all be factors into an individuals’ drug habit. There are complications with picking the correct plan suited to a person. Each client is theirRead MoreThe Problem Of Drug Addiction1042 Words   |  5 PagesOPENING/ATTENTION: In reality, drug addiction is an unpredictable ailment, and stopping takes more than great goals or an in number will. Truth be told, because drugs change the mind in ways that cultivate compulsive drug misuse, stopping is troublesome, notwithstanding for the individuals why should prepared do as such The dependence on medications is a troublesome thing for any person to bargain with. Often, habit prompts the decay of a man s prosperity, budgetary security, and health. Drug addicts experienceRead MoreThe Problem Of Drug Addiction2110 Words   |  9 PagesMODEL(S) OF ADDICTION In going through the counseling process with Marge she was explained that there is the possibility that it could be a factor of genetics. When considering her background one has realized that she not only has an alcohol addiction, but it was the same for her father and her uncle, both of whom had lost their lives to the disease. In talking about the disease model with Marge she seemed to be more at ease with the situation and more willing to accept the fact that she does have

Monday, December 23, 2019

The Importance Of The American Dream - 1547 Words

The American Dream, an ideal first defined by James Truslow Adams in the 1931 novel Epic of America. Adams (1931) defined the dream as, The American Dream is that dream of a land in which life should be better and richer and fuller for everyone... (p. 214). The dream of our ancestors has not changed with the passage of time, but achieving the dream has become much more difficult for the average American. Reviewing data compiled the last few decades paints a bleak picture, wage disparities have increased, savings rates fell, pension plan failures have increased, and benefits provided by private defined benefit plans and the US Government continue to see reductions. These sobering facts drive home the need to ensure your own financial†¦show more content†¦This lack of knowledge translates directly into lower saving rates and investment habits. Currently, less than 48% of adults in the United State have savings invested in stocks, one of the best potential options to accumulat e funds for an emergency or retirement. Various options do exist, however, to aid an individual uncomfortable with investing. A passive investor could utilize a broker, a broker is a representative who buys and sells investments on behalf of an individual. However, brokers can be quite expenses to engage as they receive commissions on each buy or sell transaction they execute. Using a broker has other potential drawbacks, an unscrupulous broker may engage in excessive trading to line their pockets with commissions, in a practice known as churning. In addition, a broker may steer you towards investments that are in the brokerage firms best interest, not yours. A potentially less risky option available for investing is to work with an advisor. An advisor provides recommendations, generally do not receive commissions, but receive compensation on a percentage of invested assets. Many excellent firms will provide investment advisory services, but these services often entail a range of fe es. The median fee range is, .50% for high net worth clients to 1.50% for clients with smaller account balances on top of hourly fees. Herein lies the bad news forShow MoreRelatedThe Importance Of The American Dream918 Words   |  4 Pagesthere are some individuals who want the American dream, such as non-Americans. Even though immigrants essentially founded the American dream as the thirteen colonies expanded, current bans preventing entry from certain countries and regulations attempting to deport others seem to rip that dream out of their grasp. Contrary to popular beliefs, the American dream is not the white picket fence vision we were taught in high school history. Instead, the American dream is the desire to live comfortably withinRead MoreThe Importance Of The American Dream918 Words   |  4 Pageswork through the American Dream, but for one American, Lilly Ledbetter, success has not always come that easily. While working for GoodYear, Ledbetter learned that she was earni ng less money than her male counterparts. In addition, she was being sexually harassed by her coworkers and punished with poor reviews when she did not comply with their suggestions. As a result, even though Ledbetter worked just as much, if not more, than her male co workers, she was not rewarded as the Dream promises. ThereRead MoreThe Importance Of The American Dream1321 Words   |  6 PagesFormer First Lady, Michelle Obama, eloquently summarized the American Dream at the Democratic National Convention in 2012. â€Å"Barack knows the American Dream because hes lived it...and he wants everyone in this country to have that same opportunity, no matter who we are, or where were from, or what we look like, or who we love. And he believes that when youve worked hard, and done well, and walked through that doorway of opportunity...you do not slam it shut behind you...you reach back, and youRead MoreThe Importance Of The American Dream916 Words   |  4 Pages During the 21st century, there has been a realignment of both social classes and habits due to the events of the last 20 years that make the American dream of the second half of the 20th century impossible to attain. According to Dictionary.com, the American dream is the ideals of opportunity, freedoms, and equality for all Americans. The Am erican dream can no longer be attained for many reasons, but one big reason would be that people of this generation’s interests are not the same of those ofRead MoreThe Importance Of The American Dream1363 Words   |  6 Pages its possible to achieve the American dream.† -Tommy Hilfiger. What is the American dream? How is it possible to achieve the American dream if there are large corporations ruining it for the companies trying to reach such dream? The American dream consists of the ideal that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative. What about those who are starting a new business whose dream is to become a large organizationRead MoreThe Importance Of The American Dream1231 Words   |  5 Pageswanted to be successful and powerful. The American Dream or the idea that everyone in the U.S. has an equal opportunity to succeed has been around since 1931. The problem with the American dream today is that in reality people don’t have the same opportunities as they used to. The American Dream may actually just be a dream with no real evidence to prove it’s true. Rana Foroohar, author of â€Å"What Ever Happened to Upward Mobility,† discusses why the American Dream isn’t the same as it used to be and howRead MoreThe Importance Of The American Dream1057 Words   |  5 Pagesthis country today don’t believe that the American dream is alive. Fifty-nine percent of those polled in June agreed that â€Å"the American dream has become impossible for most people to achieve. More and more Americans believe there is â€Å"not much opportunity† to get ahead†(Alternet). Many adults of the middle and lower classes American population no longer the American dream is no longer attainable because most if not all of the key elements of the American dream are no longer attainable. With financialRead MoreThe Importance Of The American Dream1732 Words   |  7 PagesTo achieve the American Dream, one must work hard and have the dedication to be successful. There are myths relating to this dream leaving lower class members to wonder if the dream exists for them. People in lower class are told if they want to be successful they must put in hard work and true effort. Once they do, they see that they are remaining in the same position they started in. In â€Å"Class of America-2012,† Gregory Mantsios states the ideas of class in the US and explains them. One myth addressedRead MoreThe Importance Of The American Dream773 Words   |  4 PagesThe American dream has changed drastically thru our history. Back in the 1950 and 1960 the American dream was to have the house with the white picket fence and the 2  ½ kids. Now the dream for a lot of people is to be able to pay their bills and maybe have enough money to go out for a nice little dinner that you did not have to cook yourself. The American dream is dead, it is because the concept has changed from the idea that everyone can improve their life through hard work to the idea that everyoneRead MoreThe Importance Of The American Dream1628 Words   |  7 PagesThe American Dream, an ideal first defined by James Truslow Adams in the 1931 novel Epic of America. Adams (1931) defined the dream as, The American Dream is that dream of a land in which life should be better and richer and fuller for everyone... (p. 214). The dream of our ancestors has not changed with the passage of time, but achieving the dream has become much more difficult for the average American. Reviewing data compiled the last few decades paints a bleak picture, wage disparities have

Sunday, December 15, 2019

Rising Immigration Rate of Canada Free Essays

Immigrants make up a considerable proportion of the Canadian population. At the time of the 1991 Census, there were 4. 3 million immigrants living in Canada, which is 16% of the total Canadian population. We will write a custom essay sample on Rising Immigration Rate of Canada or any similar topic only for you Order Now (See Graph 1, Immigrants as a Percentage of Canada’s Population, 1901-1996) Over the past decades the level of immigration in Canada has increased from an average of 137 000 immigrants arriving in Canada in the 1960s to an average of about 200 000 in 1998. See Table1, Annual Immigration Plan 1998) The largest share of immigrants admitted into Canada are in the economic class, in 1994, close to half of the new immigrants coming to Canada were economic class immigrants. Immigration is needed to maintain the Canadian population; â€Å"Canada will be an aging society with such a low birth rate that it will soon be unable to sustain its population without sustained immigration. † Immigrants are a source of labour to the Canadian economy; immigrants are as likely as people born in Canada to be employed, and many are skilled workers that the Canadian economy is in need of. Business class, investor and entrepreneur immigrant help to provide job opportunities in the economy, and also generate more economic activities and income for the Canadian economy. â€Å"Analysis of data from the household/family file of the 1981 Canadian Census of Population reveals that, regardless of origin, immigrants benefit the Canadian-born population through the public treasury. † Immigrants are an aid to the Canadian economy as a result of its ability to sustain the aging population, to provide labour, and job opportunities. Firstly, Canada, like other rich countries of the world, will become an aging society with such a low birth rate; Canada will soon be unable to maintain its population without taking in immigrants. The low birth rate will soon lead to a shortage of future workers for the labour force. As we enter into the twenty-first century, there will be more older people requiring pensions, and in need of extra health care, but there will not be enough young workers entering the job market to support these needs. The fertility rate in Canada is roughly 1. 66, which is below the replacement rate of 2. and less than half the fertility rate of 3. 63 during the baby boom. Despite the number of children is currently growing because the large number of baby boomers are having children, â€Å"this so-called echo effect will have run its course by the early part of the next century so that, in the absence of much higher immigration, Canada’s population will begin to decline. † According to Statistics Canada, the Canadian population will stabilize at 31 million in 2026 if the fertility rate of 1. 66 is maintained and 140 000 immigrants are accepted per year, and it will then begin to decline. If the rate of immigration is raised to 200 000 per year, the population will stabilize in 2035, at 34 million, before it begins to decline. The immigrant population is older, on average, than the Canadian-born population because immigrants tend to arrive in their prime working years. Also, it must be noted that children born to immigrants are included in the Canadian-born population rather than the immigrant population. Secondly, of all immigrants accepted into Canada, close to 50% are in the economic class consisting of business immigrants and skilled workers. See Table 2, Immigration Levels, 1998 Canada, Quebec* and Other Provinces) Most immigrants tend to arrive in their prime working years. Immigrants living in Canada are more likely than people born in Canada to have a university degree, in 1991, 14% of immigrants aged 15 and over had a university degree, while only 11% of people born in Canada had a university degree. Immigrants with post-secondary qualifications are more likely than those born in Canada with post-secondary qualifications to be graduates of professional programs in engineering, mathematics, and applied science. See Graph 2, Economic Category Persons Admitted, 1994-1996) For example, in 1991, 17% of immigrant men were graduates of these programs, where there were only 9% of Canadian-born men were graduates of these programs. Immigrants are also more likely than people born in Canada to have full-time, full-year jobs. In 1991, 63% of employed immigrant men and 50% of employed immigrant women worked at full-time, full-year jobs, compared to 59% of Canadian-born men, and 45% of Canadian-born women. According to Employment and Immigration Canada, in 1989-95 the fastest growing occupations include computer programmers and system analysts, data processing equipment operators, and technical salespersons, as well as occupations in health care. But fact is that Canada does not have enough skilled workers to work in these fields, therefore Canada must import workers skilled in these fields, and immigration is the best way to import these workers. There is a higher percentage of immigrant men working in professional or management occupations then Canadian-born men. In 1991, 32% of immigrant men worked in these fields, while only 27% of Canadian-born men worked in these fields. (See Table 4, Comparison of Employment between Immigrant and Canadian-Born Workers) Canada, like other industrial countries will be facing a shortage in skilled workers; Canada will have to open its borders to increased immigration by foreign workers, especially workers with education and skills. â€Å"In fact, industrial countries could find themselves competing for certain types of foreign workers. â€Å" How to cite Rising Immigration Rate of Canada, Essay examples

Saturday, December 7, 2019

Innovative Activities Analysis of Wesfarmers-Myassignmenthelp.com

Questions: 1.What is its Present Portfolio of Innovative activity? Identify its strengths and weaknesses. 2.Based on the gaps, Identify new targets for Strategic Innovation for that Company. Answers: Introduction Wesfarmers Limited is involved in several business operations that include supermarkets, hotels, convenience stores along with office supplies and home improvement. The company has its operations in a network for over 300 stores along with selling a great range of offerings including home wares, apparel and general merchandise. Segments of the company include home improvement, Wesfarmers along with department stores that encompasses Target and Kmart, industrials, office works that encompass WIS, resources, WesCEF and many more (Akbar and Ahsan 2014). The company is also a Public Company that is ranked among the best 2000 companies within Australia. Moreover, Wesfarmers Company generates most of its income from its supermarkets along with grocery stores within Australian retail sector. The company owns a diversified businesses portfolio that operates within hardware, supermarket along with department stores, coal mining and the safety product industries. Objective of the paper is to a nalyse the innovative activities carried out by Wesfarmers Company along with evaluating the current portfolio of the companys innovative activity (Elsner 2013). Moreover, strengths and weaknesses of such activities will also be explained. Moreover, relied on the success of the innovative activities and based on gaps new targets for strategic innovation for the company. 1.Wesfarmers: Innovation strategies carried out thought the last 10 years Innovation 01: Wesfarmers New Strategy in Safeguarding Wesfarmers Growth- A Christmas spending overdo it at Wesfarmers' huge name retail chains, including Wesfarmers, Office works and Bunnings, gave a truly necessary security net for the combination and its troubled asset division, which drooped to a $118 million profit misfortune on powerless coal costs in the a half year to December 31. Wesfarmers profit before intrigue along with duty developed by 5.6 for every penny to $ 945 million in the half. Strengths of the strategy was deemed to be that the price cuts to renowned fresh lines such as Chicken breast and roasted chicken were enabling increased growth within fresh sector in comparison to increased grocery sales (Hubbard, Rice and Galvin 2014). Weakness of the strategy was revealed to be is deemed to be the fact that investment within grocery prices that was not observed to be stronger within the second quarter in comparison to first and has driven largest price gap among Wesfarmers along with its competitor Wesfarmers since Wesfarmers brought regarding the chain (Kelly and Donegan 2014). It is deemed a challenging market. However, another weakness is observed to be the challenging market and all the money that have been saved within operational advantage is put back within the business future. Figure 1: 4Ps of Innovation Space (Source: Pinto, Knights and Hine 2015) Innovation 02: Remodelling Business Structure Strategy- In accordance with developing diversified business structure Wesfarmers Company serves as the major strength of the company. Such success has facilitated the company in developing strategies Wesfarmers had numerous activities making a course for its enhancement (Pinto, Knights and Hine 2015). That could be group organizations (a fundamental factor for a long haul achievement in business through supporting groups), vitality effectiveness (a productive strategy for diminishing carbon outflows and cost of vitality use by utilizing new innovations) or judicious capital administration (an approach to enable value to raise and obligation decrease) (Murray 2013). In addition, a large portion of these activities have originated from performing group and manageability duties which way the Company has pursued its business enhancement objective. Innovation 03: Product Innovation- Before the finish of 2017, Wesfarmers will have finished audits of the greater part of its classifications (Duckett and Breadon 2013). In spite of the fact that it could mean at last a few brands are stripped from its passageways because of duplication, Wesfarmers trusts its new range survey administration that will incorporate interestingly a two-year timetable. This will help "unclog the veins" of its merchandise pipeline to put up new items for sale to the public and at a snappier pace. Wesfarmers will issue its providers with another settled two year extend audit timetable, The Australian has learnt, with the quantity of reviews crosswise over key nourishment classifications in a given logbook year to rise so the country's second-biggest store chain can rapidly rearrange its sustenance and grocery advertising (Tonts and Taylor 2013). The new activities could help give Wesfarmers the edge as opponent Wesfarmers pushes ahead with its own shake-up of provider dealings to offer a superior item range to customers and resuscitate its own particular stores deals and income profile. As the general store wars warm up once more, item go is set to be as vital as cost in winning over clients from match stores. Range audits are a basic occasion for all nourishment and basic need makers (Hubbard, Rice and Galvin 2014). Their brands could be stripped from the racks and supplanted with competitor brands or their merchandise could triumph over the competition and be given more retire space. An audit is likewise a period when providers can entice retailers with mark advancements. 2.Wesfarmers: Innovation strategies that must be carried out in future years: Innovation 01: Wesfarmers fundamentally will consider offering a wide range of basic need things as a piece of their showcasing blend. They incorporate vegetables, natural products, meat and bundled items. Innovation 02: Wesfarmers right now works 1000 stores in Australia. Among them 950 are general stores and the other is comfort stores. They additionally must consider working through online stage. In the meantime, they have as of late built up a portable application for the buys. Innovation 03: Promotion has dependably been of sharp significance for Wesfarmers. They have always been developing in the same. Wesfarmers must offer different Loyalty Schemes for clients, which incorporate oil pump rebates. Innovation 04: Wesfarmers must endeavour to keep up comparative or somewhat higher costs than in advertise. Having learnt that it offers assortment of premium brands in evolved way of life, the costs are kept focused in the market. Innovation 05: Simple openness and accessibility must attain them faithful clients. Wesfarmers must offer broad arrangements and offers for the customers. They additionally should give away gift vouchers. They must do broad advancement by means of the online media. Product: Wesfarmers is a main Australian retailer. Wesfarmers fundamentally will consider offering a wide range of basic need things as a piece of their showcasing blend. They incorporate vegetables, natural products, meat and bundled items. Wesfarmersmust likewise begin offering magazines, dvds and stationery things. Inside every classification Wesfarmersmust offer an extensive assortment of decision identifying with mark, nearby deliver, global cooking. In this way, it does not leave the client disappointed concerning decision (Cheng, Green and Ko 2014). Figure 1: Product Innovation Strategies (Source: Authors Creation) Woolworth specialists must consider looking after quality must endorse the scope of items. Wesfarmersmust have a differentiated item go from packs, adornments, furniture, sheets, house-wares to dress and extras. This must extend has helped the organization provide food the overall needs of the clients like the one stop store for them. Price: Wesfarmers endeavours to keep up comparative or somewhat higher costs than in advertise. Having learnt that it offers assortment of premium brands in evolved way of life, the costs are kept focused in the market. Likewise, Wesfarmers must serve the shopper section leaning toward low costs and in addition premium costs (Cheng, Green and Ko2014). Visit customer club is a reward program at Tasmania stores, which offers $20 vouchers for each 2000 focuses accumulated. They additionally must offer Wesfarmers shopping card, which consequently tracks buys and furthermore offers fuel rebates pertinent so there is no compelling reason to hold paper receipts. Figure 2: Price Innovation Strategies (Source: Authors Creation) Place: Wesfarmers right now works 1000 stores in Australia. Among them 950 are general stores and the other is comfort stores. They additionally must consider working through online stage. In the meantime, they have as of late built up a portable application for the buys. Figure 3: Place Innovation Strategies (Source: Authors Creation) They have following private name brands-Woolworth Homebrand, Woolworth Select, Wesfarmers gold, Wesfarmers Fresh. In New Zealand it exchanges Countdown. The retail chains must utilize the name of this brand are situated in Mexico, Austria, Germany and furthermore United Kingdoms. In South Africa Woolworth run stores like Marks N Spencer. Wesfarmersshould consider having outlets in these locales and has a wide conveyance organize (Akbar and Ahsan 2014). Promotion: Promotion has dependably been of sharp significance for Wesfarmers. They have always been developing in the same. Wesfarmers must offer different Loyalty Schemes for clients, which incorporate oil pump rebates. In the current years, they must propel a Fresh Food People battle that went ahead until 2012. They must utilize online media and in addition magazines and pamphlets for productive advancement (Murray 2013). Figure 4: Promotion Innovation Strategies (Source: Authors Creation) Simple openness and accessibility must attainthem faithful clients. Wesfarmersmust offer broad arrangements and offers for the customers. They additionally should give away gift vouchers. They must do broad advancement by means of the online media. They additionally must consider having online stores and offer rebates to draw in the group. A broad limited time channel will encourage the organization to achieve the objective fragment and gain benefit in the market. Conclusion Objective of the paper was to analyse the innovative activities carried out by Wesfarmers Company along with evaluating the current portfolio of the companys innovative activity. Moreover, strengths and weaknesses of such activities will also be explained. It is gathered from the paper that strengths of the strategy was deemed to be that the price cuts to renowned fresh lines such as Chicken breast and roasted chicken were enabling increased growth within fresh sector in comparison to increased grocery sales. Weakness of the strategy was revealed to be is deemed to be the fact that investment within grocery prices that was not observed to be stronger within the second quarter in comparison to first and has driven largest price gap among Wesfarmers along with its competitor Wesfarmers since Wesfarmers brought regarding the chain. It is deemed a challenging market. Considering such innovation gaps within strategies developed by Wesfarmers innovation strategies through 4Ps analysis was conducted related with the organization income and different systems will be assembled with the impact of which organization would have the capacity to create more income and will be capable accomplish upper hand in the market. Reference List Akbar, S. and Ahsan, K., 2014. Analysis of corporate social disclosure practices of Australian retail firms.International Journal of Managerial and Financial Accounting,6(4), pp.375-396. Akbar, S. and Ahsan, K., 2014. Analysis of corporate social disclosure practices of Australian retail firms.International Journal of Managerial and Financial Accounting,6(4), pp.375-396. Bakhtiari, S., 2017. Entrepreneurship Dynamics in Australia: Lessons from Micro-Data. Cheng, M.M., Green, W.J. and Ko, J.C.W., 2014. The impact of strategic relevance and assurance of sustainability indicators on investors' decisions.Auditing: A Journal of Practice Theory,34(1), pp.131-162. Duckett, S. and Breadon, P., 2013. Access all areas: new solutions for GP shortages in rural Australia. Elsner, S., 2013.Retail internationalization: Analysis of market entry modes, format transfer and coordination of retail activities. Springer Science Business Media. Hubbard, G., Rice, J. and Galvin, P., 2014.Strategic management. Pearson Australia. Hubbard, G., Rice, J. and Galvin, P., 2014.Strategic management. Pearson Australia. Kelly, J.F. and Donegan, P., 2014. Mapping Australias economy. Murray, B., 2013. Creating a Culture for Innovation.Effective Executive,16(1), p.55. Pinto, P.E., Knights, P. and Hine, D., 2015. The design of publicly funded RD consortia: preliminary learnings from a longitudinal field-case study. InDRUID15 Conference on the Relevance of Innovation. DRUID Society. Tonts, M. and Taylor, M., 2013. The shifting geography of corporate headquarters in Australia: A longitudinal analysis.Regional Studies,47(9), pp.1507-1522.